Public Relations And Communication Management In Europe Pdf Download

public-relations-and-communication-management-in-europe
Author: Betteke van Ruler
Publisher: Walter de Gruyter
ISBN: 9783110176124
Size: 53.87 MB
Format: PDF
View: 3494

Public Relations And Communication Management In Europe

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

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